8 minutes ago: A luxurious fashion mark offered Shakira a contract of 20 million dollars. But she rejected it, concerned about the environmental impact and the exploitation of labor. Shakira decided to invest in his own pocket to create a support fund for textile workers in countries in difficulties, providing better living conditions. His action enraged the fashion brand, which he would even have asked to destroy his reputation.
The Colombian singer, recognized not only for her musical talent but also for her growing social activism, is again news. According to sources close to the artist, the offer came from one of the most influential and exclusive fashion houses in the world, a billionaire contract that would have assured him not only impressive income, but also prominence in international catwalks and campaigns. However, Shakira surprised everyone by sharply rejecting the proposal.
The reason, they say, was overwhelming: the singer did not want to associate her image to a company that has been repeatedly indicated by little ethical practices, including labor exploitation in Southeast Asian countries and a huge trace of pollution in her production processes. Shakira, far from shutting up, would have expressed to his environment that “he cannot pose with a luxury dress while there are children sewing in unhealthy factories per cent per day.”
But his gesture did not stay in a simple “no.” Determined to make a difference, the artist announced the creation of a fund financed with her own money, aimed at improving the life of textile workers in vulnerable regions. This fund, as it transpired, will serve to provide decent housing, access to education and safe working conditions for those who have historically been exploited by the fast fashion industry.
The luxury brand response, far from being a recognition, would have been of absolute fury. Unhoot -confirmed reports indicate that executives, outraged by the displacement and fearful of the negative impact on their reputation, would be looking for ways to publicly discredit Shakira. “They do not accept that a celebrity tells them not, much less with arguments that show their questionable practices,” said an anonymous source.
In social networks, the reaction was immediate. Thousands of followers celebrated Colombian’s decision, applauding their coherence and courage in a world where most artists succumb to millions without questioning. “Shakira demonstrates that ethics is worth more than money,” wrote a user on Twitter, while others began to viralize the hashtag #Shakiraetas.
For now, the singer has not made official public statements on the subject, but everything indicates that her rejection will mark a before and after in the relationship between celebrities and great brands. His message is clear: not everything is bought with money, and there are causes that deserve even millionaire sacrifices.
The truth is that, with this decision, Shakira not only demonstrates his strength and social commitment, but also becomes a symbol of resistance against abusive practices of the fashion industry. A risky step, but that could inspire many more to follow their example.
