The world of sport and business has been shaken by a surprising revelation of the CEO of Rolex, Jean-Frédéric Dufour, who revealed an incredible story concerning Jannik Sinner, the young phenomenon of Italian tennis. Dufour said he had invested more than 30 million USD to invite Sinner to become the face of Rolex, a step that would have scored a turning point in the world of luxury sports. However, Sinner surprised everyone by refusing the offer.

But what really surprised is the condition that Jannik Sinner has placed. According to Dufour, the Italian tennis player asked that, if it decides to accept the offer, Rolex should allocate part of the funds to help people in difficulty in Italy, supporting charity and initiatives that can improve the living conditions of the least lucky people in his hometown.

“My decision was clear: anyone who chooses to work with me must also be committed to doing good for the community. We want our successes to help others too,” Sinner said during a conference with Dufour. “It is not just about sporting successes, but to leave a positive mark even off the pitch.”

The CEO of Rolex continued by telling the reaction he had when Sinner placed this condition. “I didn’t expect it. Many high -level athletes are concentrated exclusively on their personal success, but Jannik has shown a commitment to others that is rare in the world of sport,” added Dufour.

Dufour explained that, after discusing with the Rolex team, he decided to accept Sinner’s condition and collaborate with him not only to promote the brand, but also to create a series of charity initiatives that could make the difference for many Italians. “Jannik is an extraordinary athlete, but he is also a person with a big heart, and for this reason I am convinced that our work together will have a positive impact,” concluded Dufour.

This choice surprised not only the world of tennis, but also that of business, where partnerships are rarely seen that go beyond the commercial aspect to concentrate on social initiatives. Jannik Sinner, with his young age and his extraordinary talent, is already showing that he has a vision that goes far beyond his sporting success.

His initial refusal and the condition he has placed in Rolex are making people discuss and show that the young tennis player is not only a champion in the field, but also an example of social commitment. The whole world impatiently waits to see how this collaboration between Sinner and Rolex can evolve and how charity initiatives will help to change the lives of people in difficulty in Italy.