Holly Willoughby is to relaunch her screen career ‘within days’ with a new lifestyle show that is already filming for a four-week run on YouTube. The 45-year-old presenter, who stepped away from regular television duties following a series of high-profile challenges, appears ready to return to the spotlight in a fresh format that aligns closely with her personal brand.
Holly had a secret on-camera rehearsal for the show last week, with the production company making her new programme seeking some last-minute staff ahead of its launch. The series will be a This Morning-style lifestyle show called Together and will be streamed just as This Morning winds down for the summer, with regular hosts Cat Deeley and Ben Shephard about to go on their breaks. This strategic timing places Holly’s comeback in a period when her former show experiences a natural dip in momentum, potentially allowing her new project to capture attention from audiences seeking familiar daytime content.
The announcement marks a notable step in Holly’s professional journey after she left This Morning in October 2023. She had felt unfairly criticised over ‘Queuegate’ in 2022 when she and her then co-host Phillip Schofield jumped the line at the Queen’s lying-in-state. The fallout intensified in June 2023 when Schofield quit his role amid revelations of a romance with a young production runner. Holly faced further mockery when she returned to the show and asked viewers, “Firstly, are you OK?” These events contributed to a turbulent period that ultimately led to her departure from the breakfast programme.
Following her exit, Holly continued to focus on her lifestyle business Wylde Moon while making selective television appearances, including on the Netflix show Celebrity Bear Hunt, which was not renewed for additional seasons. Her return to screens through YouTube represents a deliberate shift toward digital platforms, where she can maintain creative control and connect directly with her audience without the constraints of traditional broadcasting schedules. The new programme is being made by Hungry Bear Media, the production company run by her husband, Dan Baldwin.
This family involvement adds a personal dimension to the project, potentially fostering a supportive environment for her comeback.
Hungry Bear is advertising for a video editor to start working on ‘a new online series, producing high-performance long-form content to be placed on YouTube’. The role involves editing one to two long-form YouTube videos per week to a high professional standard. The initial term is four weeks, with the potential to extend to a year-long contract, and the advert suggests an immediate or near-term start date. This rapid recruitment indicates that production is already well underway, building anticipation for the series launch.
Holly dropped a heavy hint to her 7.9 million Instagram followers that she has started rehearsals for the show. Posting last Monday, she wrote: “Reunited with my absolute dream team today and my face, hair and outfit have never been more grateful.” She tagged her make-up artist Patsy O’Neill, stylist Danielle Whiteman and hairstylist Ciler Peksah. She added: “Nobody does it like the OGs. But honestly? The drive home might have won the day.
My not so baby babies are waiting and that’s the only call time that really matters.” The post reflected both professional excitement and her strong commitment to family life, resonating with followers who appreciate her relatable approach.
Holly’s Instagram bio describes her simply as: “Mother, wife, sister, daughter.” She and Baldwin have three children: Harry, 17, Belle, 15, and Chester, 11. The family sold their family home in London earlier this year and relocated to a new address, suggesting a fresh start that coincides with her professional resurgence. Despite these positive developments, Holly has also navigated personal challenges, including being fined last year after admitting driving without care and attention when her Mini collided with a moped, injuring the rider.
Beyond the show itself, Holly has filed trademark requests for a huge range of products under the ‘Together’ banner. This move seems to indicate that she hopes to launch a spin-off lifestyle brand if the series proves successful. Her existing brand, Wylde Moon, was launched five years ago. Accounts for the year to October 2024, released this February, show that net assets stand at £4,831 – up from £1,885 the previous year. However, Wylde Moon owes £733,485 to creditors – up from £583,748 the previous year.
Among the creditors is HMRC, with a £67,262 liability for Corporation Tax, which would indicate that the company had made a taxable profit of around £250,000.
The focus of Wylde Moon appears to have narrowed over time. While it originally featured posts about fashion, beauty, and hair, recent content centres chiefly on wellbeing and astrology. Examples include discussions such as “If crystals were apps, what would each one be for?” and “What the full moon in Leo means for you.” The brand continues to sell products like candles priced at £40 for a single wick scented version, wax melts at £11, perfume at £42 for Holly’s signature Eau de Parfum, reed diffusers at £45, and her 2021 book Reflections, which explores life lessons in finding beauty.
This evolution in her business reflects broader trends in the wellness industry, where audiences increasingly seek content that addresses mental and emotional health alongside traditional lifestyle topics. By aligning her new show with these themes, Holly positions herself to capitalise on her established audience while exploring digital-first opportunities. YouTube’s format allows for longer, more in-depth episodes that can delve into lifestyle segments, interviews, and personal stories in a way that mirrors the familiar structure of This Morning but with greater flexibility.
Looking back, Holly’s career trajectory highlights both achievements and setbacks. She was one of the highest-paid presenters on This Morning, reportedly earning £730,000 a year alongside Schofield. Her decision to leave came after a horrifying plot to abduct her was uncovered, adding a layer of personal safety concerns to the professional pressures. Since then, she has prioritised family and selective projects, maintaining a lower public profile while nurturing her business interests.
Interestingly, this is not Holly’s first attempt at launching a major lifestyle brand. Back in 2018, she had been working on a project called Truly with Dragon’s Den star Peter Jones but pulled out just weeks before launch, after already shooting a photographic campaign.
At the time, Holly explained: “To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home.” Jones and his partner Tara Capp proceeded without her, and Truly has since grown into a successful online shop stocked in retailers like John Lewis and Next. Capp later described the withdrawal as “devastating” for the business, noting the loss of a celebrity face, though the venture ultimately thrived.
The ‘Together’ project appears to represent a more integrated approach, combining Holly’s on-screen presence with potential product extensions. This strategy could strengthen her personal brand in a competitive market where authenticity and direct audience engagement are highly valued. Supporters have reacted positively to the Instagram teaser, expressing excitement about her return and praising her resilience through previous controversies.
As production ramps up, the four-week initial run will serve as a testing ground for the series. If successful, it could pave the way for longer-term commitments and expanded content. The involvement of Hungry Bear Media ensures a close-knit production team, potentially allowing Holly greater influence over the show’s direction and tone. This setup contrasts with the more structured environment of traditional television and may appeal to viewers who enjoy the conversational, lifestyle-focused format she helped popularise on This Morning.
Holly’s story underscores the challenges faced by public figures in balancing career ambitions with personal wellbeing and family responsibilities. Her openness about past difficulties, combined with a forward-looking attitude, has helped maintain a loyal fanbase. With the new show on the horizon, many are eager to see how she translates her experience into this next chapter. The timing, content focus, and business synergies suggest a carefully planned relaunch aimed at re-establishing her as a leading voice in lifestyle and wellness media.
Whether through the screen or her product lines, Holly Willoughby continues to evolve, demonstrating adaptability in an ever-changing entertainment landscape. Fans will be watching closely as Together prepares to debut, hoping it delivers the engaging, relatable content that defined much of her earlier success. This comeback represents not just a professional return but also a personal milestone following years marked by public scrutiny and private challenges.
